This campaign was designed to promote a new documentary by CMT Docs called Johnny Cash: American Rebel (premiering 9/12/2015). We partnered with musician Kid Rock who is featured in the documentary, to host a weekend of Johnny Cash-related programming on CMT culminating in the exclusive premiere of the documentary. We also partnered with Freestyle Filmworks, an LA-based production company, to style and shoot the spot on location at Malibu Farm, in Malibu California.
Ultimately, I wrote, directed and produced a multitude of elements, these are just a sample:
*First promo produced by Tracey Piel, for CMT.