Reba is a fantastic acquisition airing on CMT since 2012. I worked as writer/producer/director on this project – ultimately creating all the spots (above) that promoted a refreshed look of the campaign as well as a Takeover Weekend for April 2015. We produced an additional 4 bumps where Reba pointed to specific music videos airing throughout the day.
VP Creative: Peter Mannes
Writer/Producer: Samantha Storey
Video Editor: Patti Blevins
Audio Editor: Jim Johnson