CMT / Reba Takeover + Refresh Elements 2015

password: samantha

Reba is a fantastic acquisition airing on CMT since 2012. I worked as writer/producer/director on this project – ultimately creating all the spots (above) that promoted a refreshed look of the campaign as well as a Takeover Weekend for April 2015. We produced an additional 4 bumps where Reba pointed to specific music videos airing throughout the day.

VP Creative: Peter Mannes
Writer/Producer: Samantha Storey
Video Editor: Patti Blevins
Audio Editor: Jim Johnson
Music: JinglePunks
Graphics: CMT

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