CMT // Integrated spots 2014

A brief sample of a few integrated projects I worked on in 2014.

1. Transformers: Age of Extinction + CMT. In this spot, we focused on Mark Wahlberg’s character as a devoted father – with country music artists who do the same.

2.  Crown Royal + 2014 CMT Music Awards. This spot was a part of Crown Royal’s national campaign to honor everyday heroes. Fans submitted and voted online and the finalists were brought to Nashville to attend the CMT Music Awards, and the winner was presented with a guitar and a NASCAR race was renamed in his honor. We shot this on location with country artist Justin Moore, just hours before the the show.

3. Hercules + Steve Austin’s Broken Skull Challenge. In this spot, we integrated footage of the incredibly action-packed film Hercules with a new CMT original series, Steve Austin’s Broken Skull Challenge – a competitive show featuring amateur athletes giving it their all on Steve’s custom course. Our aim was to combine the heroic attributes of both Hercules and the competitors into one extreme spot.

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