ABOUT THIS SPOT: Cassadee Pope is the winner of The Voice (Cycle 3) who went on to sign to Republic Nashville and launch her first national tour & album as a country artist. CMT partnered with Good Clean Fun Productions to produce a docu-series that followed Cassadee as she tried to break though in country music. We hooked up with Ultrabland, a NYC-based editing house to produce the launch spots and introduce Cassadee to a major country market. This was one of my favorite spots to work with – I love how seamlessly the story evolves in the spot, and I think the graphics – a last minute add, greatly complimented the spirit of the show.
Logo/GFX: Ryan Rowland & CMT GFX
Video/Audio Editing: Michiko Byers and Ultrabland
Writer/Producer/Director: Samantha Storey
Creative Director: Scott Gerlock
VP Creative: Peter Mannes