CMT / Social Media Stunt – My Big Redneck Recliner

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This stunt spot was created to support the premiere of My Big Redneck Vacation (Cycle 3) – CMT Social Media Marketing partnered with Carrot Creative on the initial ideation and build of the fantastic Redneck Recliner. Fans of the show were tasked with submitting ideas as to what the recliner should be called – votes were tallied and the winner was awarded the chair. I worked on the CMT side primarily on copy for the app, the promos and interview (only available on social media) spot as well as on picking a winner.

The campaign was ultimately awarded Best Entertainment Social Media Campaign in the 2013 Internet Advertising Competition.